We offer specific, individual coffees from 10 to 15
different countries. Each of these coffees displays an assortment of distinctive
flavor characteristics. We call these "single-origin" coffees.
The term "varietal" is often misused. Arabica is one species within the
genus of coffee (robusta is another species). Each species has varieties
ranked underneath it, and there are many varieties of arabica coffee trees.
While "varietal" is a botanical term, "single-origin" is a geographical term,
and the most accurate way to describe coffees from a specific country. As green
coffee beans are often grown by multiple farmers and then mixed at their place
of origin, a "single-origin" coffee from a specific geographical area may have
coffee beans from multiple varieties of arabica plants.
In
addition to great single-origin coffees, our core lineup also includes blends of
different single-origin coffees. The blends as a group make up a significant
percentage of our whole bean coffee lineup, and each is as special in its own
way as the most exotic single-origin coffee. There are many reasons to blend
coffee. At Fortunes, we seek to showcase the signature style of a particular
growing region or to combine various
qualities found in different regions into a harmonious, balanced whole. Whatever
the case, each Fortunes blend offers a cup of coffee that no single-origin
coffee can duplicate.
We also offer three dark roast blends: Espresso Roast, Italian Roast,
and French. These blends vary both in constituent coffees and roast
intonation. Espresso Roast is the foundation of our beverage business. Italian
Roast and French Roast are among our more popular coffees.