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To Blend or Not to Blend Fortunes procures both single-origin coffees and regional blends from around the world. Single-origin coffees showcase what is possible in individual coffees.  Blends weave together coffees from different origins to create a taste tapestry for your tongue. Some coffees are purchased solely for blending while others are purchased as single-origin offerings.

We offer specific, individual coffees from 10 to 15 different countries. Each of these coffees displays an assortment of distinctive flavor characteristics. We call these "single-origin" coffees.

The term "varietal" is often misused. Arabica is one species within the genus of coffee (robusta is another species). Each species has varieties ranked underneath it, and there are many varieties of arabica coffee trees. While "varietal" is a botanical term, "single-origin" is a geographical term, and the most accurate way to describe coffees from a specific country. As green coffee beans are often grown by multiple farmers and then mixed at their place of origin, a "single-origin" coffee from a specific geographical area may have coffee beans from multiple varieties of arabica plants.

In addition to great single-origin coffees, our core lineup also includes blends of different single-origin coffees. The blends as a group make up a significant percentage of our whole bean coffee lineup, and each is as special in its own way as the most exotic single-origin coffee. There are many reasons to blend coffee. At Fortunes, we seek to showcase the signature style of a particular growing region or to combine various qualities found in different regions into a harmonious, balanced whole. Whatever the case, each Fortunes blend offers a cup of coffee that no single-origin coffee can duplicate.

We also offer three dark roast blends: Espresso Roast, Italian Roast, and French. These blends vary both in constituent coffees and roast intonation. Espresso Roast is the foundation of our beverage business. Italian Roast and French Roast are among our more popular coffees.


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